A recent study conducted by Ferrygogo Netherlands sheds light on the increasing interest of Dutch travellers in ferry routes to the United Kingdom. With over 572 participants, the research provides insights into the popularity and awareness of key UK routes, such as those to Harwich, Hull, and Newcastle, and how these routes are perceived by Dutch consumers.
The most significant takeaway for the UK is that 28% of respondents expressed a desire to book a ferry to the UK within the coming year. This points to a growing trend, which could bring millions of new passengers to UK shores, reinforcing the importance of maintaining and promoting these key routes.
Harwich: The Most Recognized Route
Among all the ferry connections from the Netherlands to the UK, the Hook of Holland to Harwich route stands out as the most well-known. A striking 66.4% of Dutch respondents were familiar with this route, making it the top choice for those looking to travel to England. This makes Harwich a significant entry point for Dutch visitors, offering local businesses in the area an opportunity to benefit from increased tourism.
Rotterdam – Hull: Under the Radar
Despite the ferry from Rotterdam to Hull being one of the most established links, it was surprisingly less well-known among Dutch travellers, with only 40.5% of respondents recognizing it.
This suggests that Hull could benefit from increased promotion and awareness campaigns to attract more Dutch tourists. With the potential increase in bookings, there's a clear opportunity to draw attention to Hull’s cultural and economic significance, making it a more prominent destination for visitors arriving by ferry.
Newcastle: A Popular Route with Room to Grow
The route from IJmuiden to Newcastle was familiar to 58.7% of Dutch respondents, placing it second in terms of recognition. Newcastle's rich history and attractions continue to draw interest from Dutch travellers, but there’s still room for growth.
Strengthening the visibility of this route in both the Netherlands and the UK could further boost tourism and stimulate local economies.
Price and Accessibility Are Key
The research also highlighted what factors Dutch travellers consider when choosing a ferry. For 38%, price remains the most important criterion, followed by the accessibility of the port. With Harwich and Newcastle scoring well in terms of awareness, it becomes essential for these ports to maintain competitive pricing and easy access to continue attracting Dutch passengers.
No less than 38% of the participants indicated that the price is their primary consideration.
572 respondents on the Dutch research
28% Want to travel to the UK this upcoming year by ferry.
The data suggests that the potential influx of Dutch tourists could provide a substantial boost to local economies in Harwich, Hull, and Newcastle. If the Dutch turn their plans into real bookings: 28% of respondents want to travel by ferry to the UK this year, and businesses in these areas may see increased demand for accommodation, dining, and tourism services.
As Dutch travellers set their sights on UK ferry routes, ensuring that these connections are well-promoted and accessible will be key to capitalizing on this growing interest. The findings from Ferrygogo.nl's research (IN DUTCH!) highlight the need for the UK ferry industry and local businesses to work together to make these routes even better known in 2024 and beyond!
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